AJC Studio
Design, Product Development & Circular Stragegy
I design and develop considered fashion and lifestyle products, combining technical expertise with a circular approach.
From concept to production, I support brands to create pieces that are both commercially relevant and consciously made, with a focus on longevity, material integrity, and thoughtful design.
Clients:
Fashion & Product Design
Design-led development from concept through to final product.
Trend & concept development / Apparel & accessories design / Collection & range development / Upcycled, circular product design / Print & textile design / Illustration
Technical Development
Translating ideas into product-ready outcomes.
Technical packs (tech packs) / Garment construction & specification sheets / Fit development & grading guidance / Sampling support & manufacturer liaison / Fabric & trim selection / Label development
Brand & Visual Design
Creating cohesive, considered brand worlds.
Brand identity & visual direction / Graphic design (digital & print) / Art direction & photoshoot planning / Campaign visuals & creative assets
Circular & Sustainable Design Integration
Embedding better practices into real product outcomes.
Circular design strategy (applied to products) / Material selection (recycled, upcycled, next-gen) / Product lifecycle thinking / Waste reduction through design / Repair, reuse & longevity considerations
Design Strategy & Consulting
Guidance grounded in real industry experience.
Design direction & concept refinement / Collection reviews & product audits / Sustainability integration (practical, not theoretical) / Creative problem solving & development support / Remote collaboration with global teams
Campaigns & Community Activation
Bringing ideas to life through storytelling, collaboration, and meaningful engagement.
Campaign concept development & creative direction / Sustainability storytelling & narrative development / Community-led activations & events / Partnership & collaboration support / Content direction for digital and social campaigns.